Skip to content
CourseAdvisor

Lead Reactivation

You already paid for those leads. Now collect on them.

Most providers sit on tens of thousands of enquiries that went cold after the standard sales cadence. Each one is a person who put their hand up, and the marketing to win them is already spent. Lead Reactivation works that database for you.

It runs a national-scale reactivation campaign for an Australian education provider today. Across our production campaigns the agent handles 8,000+ calls a week.

Get a demo trained on your data How we handle compliance
Calls handled
8,000+
calls a week in production
Qualified outcome rate
12%
of real conversations become a qualified outcome
Time to go live
Days
to go live, not months

How it runs

What the agent does with each lead

  1. 01

    Load the database

    You share your dormant leads. The agent works them with the age of each enquiry and the course of interest in view.

  2. 02

    Campaign style

    Call first with SMS as backup, or SMS first to build curiosity and then call. Up to three attempts per lead, within permitted calling hours.

  3. 03

    Lead-age awareness

    A three year old lead gets a different opener to last month’s fallout. For very old leads the agent names the gap instead of pretending the enquiry was yesterday.

  4. 04

    A reason to re-engage

    A completion incentive gives cold leads a reason to pick up and gives your team something concrete to talk about.

  5. 05

    Handover

    Qualified students arrive as warm transfers or booked appointments. Unqualified leads get tagged with a reason and removed.

From enquiry to your sales team

  1. Step 1

    Enquiry lands

    A new or dormant lead enters the campaign from your CRM.

  2. Step 2

    SMS and call

    The agent texts, then calls. It says it is an AI agent and that the call is recorded.

  3. Step 3

    Discovery

    A real conversation about goals and circumstances, then course matching and first objections.

  4. Step 4

    Qualified?

    If not, the lead is tagged with a reason and removed. If yes, it goes to your team.

  5. Step 5

    Handover

    A warm transfer on a dedicated line, or an appointment booked into your sales diary.

What your sales team receives

  • The student on the line, or a booked time the student chose
  • The course they matched to and what they want from it
  • The outcome and qualification reason recorded against the lead in your CRM
  • The call recording and transcript, scored against your compliance rules
  • Opt-out requests applied the same day across voice and SMS

The agent does the first contact and qualification. Your team does the enrolling.

Who it suits

Built for providers like these

  • Providers with a large backlog of unconverted enquiries from the last one to three years.
  • Provider groups and portfolios with dormant databases across several brands.
  • Teams that want enrolments without adding marketing spend.

Going live

Live in days, not months

  1. Kickoff

    We map your courses, lead types, sales process and the compliance rules for your market.

  2. Agent build

    We build the agent and train its knowledge base on your approved course information.

  3. CRM and calendar

    We connect your CRM and sales diary so outcomes, bookings and opt-outs land where your team works.

  4. Compliance and QA

    We set call scoring for your market and test the agent against hard scenarios, including vulnerable and aggressive callers.

  5. Live

    The agent goes live in days, not months. From then we review call and campaign data every week and refine.

Pricing

Pick the model that fits

Model A

Platform fee + success fee

A flat monthly platform fee covers the build, optimisation, reporting and running costs. A success fee applies only to confirmed enrolments.

Model B

Per-handover model

Where CRM access is not available, a fee per qualified handover applies instead, because we cannot carry conversion risk without seeing how handovers are worked.

A setup fee covers the agent build, knowledge base training, CRM integration, compliance rules and QA.

Voice, SMS, AI and infrastructure costs are included in every model. See all pricing models.

FAQ

Lead Reactivation questions

How old can the leads be?

We work fresh fallout from your sales cadence through to two and three year old records. The agent adjusts its approach to the age of each lead.

Why would a lead who went cold years ago pick up?

Two reasons. The agent is honest about the gap since the enquiry, and a completion incentive gives the student a concrete reason to talk.

What do we pay if nothing converts?

Under Model A you pay the monthly platform fee. The success fee applies only to confirmed enrolments, so you only pay more when you earn more.

What if you cannot access our CRM?

We use Model B, a fee per qualified handover, since we cannot carry conversion risk without seeing how handovers are worked.

How many attempts does the agent make per lead?

Up to three attempts across calls and texts, inside permitted calling hours, including evenings and Saturdays.

Hear the agent on your own courses.

We build a working demo from your courses, lead types and compliance rules, so you hear exactly what your students would hear.

Get a demo trained on your data

Also from the same engine